Technology as we see it….

Sony Xperia Z

Sony Xperia Z

Much has been made of the Xperia Z brand by Sony. The company has struggled in recent times, hence it’s split from Ericsson. Now, with a big relaunch, Sony is pushing the idea that the Xperia brand is as iconic as the Walkman which came before it… although it isn’t really.

The one wow aspect of the Xperia Z is that, according to the adverts, it is completely waterproof- meaning you no longer have to worry about leaving your mobile near baths, sinks or in wet weather. This coupled with a rugged build quality means that if you’re the type of person who drops their phone frequently, this could be the phone for you.

Surprisingly, The Xperia Z is also packed with great entertainment features. The screen has approximately a third MORE pixels than the Apple retina displays meaning you can watch HD films knowing that you’re seeing the true image on your phone. Also, Sony supply all their phones with great headphones so you can keep listening to great music on the go.

Battery wise the Xperia Z is also impressive. When the screen is disabled, so are all the background apps. This means that your battery doesn’t mysteriously drain itself by running a thousand apps without your knowledge.

Unfortunately, the Xperia Z suffers for being an average Android handset, although it is the best Sony phone, it just doesn’t quite live up to the competition. Although the new features add up to make it more desirable, it never quite outdoes LG, Samsung or Apple.

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